Building an Authentic Brand
The Studio Be
A Brand Rooted in Authenticity and Self-Knowledge
Let’s be real—The Studio Be isn’t your typical creative studio. We’re not here to make generic designs or jump on every trend. Nope. When we started this journey, we knew it had to be a true reflection of us—our personalities, our experiences, our struggles, and our purpose. In other words, we needed to be unapologetically authentic. And most importantly? We wanted to help you do the same. Here’s how we built this brand with heart, hustle, and just a touch of magic:
Our Inner Light at the Core
If The Studio Be were a color, it’d be Sunglow. Why? Because we’re all about joy, energy, and radiance. (And let’s be honest, who doesn’t want a little more sunshine in their life?) We’re total classic yellow personalities—optimistic, adventurous, and vibrant. This is all based on the DISC test. —do you already know yours?
Our tone matches that vibe: uplifting, inspiring, and infused with a touch of fun. We’re here to encourage and elevate you, to share a laugh, and keep it real along the way. Because honestly? Life’s way too short to be boring
From Rock Bottom to Radiance
Here’s the tea: The Studio Be didn’t start from a dream—it started from a disaster. Our last company went fully bankrupt, leaving us with a whole lot of questions and plenty of stress. But through embracing those challenges and rediscovering our purpose, The Studio Be was born. In other words, we grabbed those lemons and made the best lemonade you’ve ever seen.
This transformation is symbolized in our branding. That’s why the sun’s in our logo and why we’re all about glowing colors that represent resilience, hope, and light. It’s not just pretty—it’s a reminder that even in the darkest moments, there’s light. And our mission? Helping you find yours and shine it out into the world.
A Partnership Built on Self-Awareness
You know the saying: teamwork makes the dream work. Well, we’ve mastered it. One of the biggest lessons we’ve learned is how to embrace our differences and play to our strengths. Self-awareness has been a total game-changer for us. Here’s the breakdown:
Barbara: The creative, artistic visionary with a talent for jaw-dropping visuals. She excels at conceptualizing stunning brands but sometimes needs a little nudge back to reality.
Estefania: The empathetic, client-focused problem-solver who ensures our designs are not only beautiful but also highly functional and user-centered.
Together, we’re like peanut butter and jelly—different on their own but unstoppable as a pair. This dynamic balance allows us to bring the best of both of us to our clients: a blend of artistry, functionality, and purpose. Our secret? Leaning into our quirks, boosting each other’s strengths, and never forgetting to laugh along the way.
Wellness Is Where We Belong
With our backgrounds in holistic practices (think Akashic Records, Gene Keys, Human Design…), stepping into the wellness world felt like coming home. We’re not just designers for this community—we’re part of it. By combining our holistic background with our branding expertise, we’re able to create authentic and meaningful brands for wellness professionals. We know how important it is for your visual identity and messaging to align with your unique energy and purpose—because we’ve walked that path ourselves. Think of us as your branding spirit guides, here to support you on your journey and help you bring all that goodness into your brand.
Purposeful Branding as Our Guiding Light
Here’s the deal: Your story is your superpower. We’re just here to help you tell it in a way that makes people stop scrolling and start feeling. From strategy to design, we believe your story, your essence, and your authenticity are the most powerful tools you have—and our job is to help you bring them to light through branding. We’re not just about making things beautiful (though we’re pretty great at that too); we’re all about creating brands that are meaningful, impactful, and 100% you.
A Brand That Radiates Authenticity
Today, The Studio Be is more than a creative studio—it’s a vibe. It’s an extension of us, our journey, and our commitment to empowering others and contributing to a brighter world. Every detail, from our brand to our approach, is a reminder of our light and mission to share it.
By staying true to who we are, we’ve created a brand that doesn’t just inspire but also deeply connects with others. We’re here to walk alongside you, cheering you on as you shine your unique light into the world. A true fact: transformation isn’t a destination; it’s an ongoing adventure. And let’s be real (Spoiler alert: no one is done growing!) We’re still learning, evolving, and figuring it out as we go. And what we share with you is everything we’ve learned along the way—the wins, the lessons, and yes, the occasional facepalm moments (because who doesn’t have those?). The best brands aren’t perfect; they’re bold, honest, and always growing.
We’re beyond excited to keep evolving, learning, and shining alongside you. Every step of this journey is a chance to uncover more, light up the world, and make magic—together.
